Asian Confederation Contests FIFA's Commercial Strategy

The Asian Football Confederation has expressed its disappointment at the lack of prior consultation regarding the creation of 'FIFA Forward', a commercial structure announced by FIFA. The AFC regrets not having had the opportunity to examine and discuss this initiative before its launch. This decision affects the preparations of Asian national teams for the 2026 World Cup in the United States, Canada and Mexico. The disagreement raises questions about the governance and transparency of federal decisions impacting all continental confederations.