International Football · Monday, October 5, 2026
Ziyech, Moroccan Hero of 2022, Becomes Marketing Weapon for Botafogo
The Moroccan midfielder, key player in the 2022 semifinal, is generating a massive commercial strategy in Brazil.
By Editorial team
Hakim Ziyech, emblematic figure of Morocco's spectacular journey at the 2022 World Cup, has become Botafogo's major asset to penetrate the Moroccan market. In three weeks, the Brazilian club gained 300,000 followers on social media, including 262,000 in Morocco. Exclusive video content, special jerseys and geolocation strategy are transforming the midfielder's presence into a structured commercial lever.