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European Football · Friday, July 31, 2026

Infantino launches FIFA commercialization project

The FIFA president is considering opening up capital to private investors, prompting mixed reactions ahead of the 2026 World Cup.

By Editorial team
Infantino launches FIFA commercialization project

Gianni Infantino wishes to create a commercial structure allowing private investors to participate in FIFA capital. This project comes shortly after the announcement that the 2026 World Cup will be held in the United States, Canada and Mexico. The proposal is generating criticism within the global sports movement. Details of this initiative are expected to be clarified in the coming weeks.