The shirt sponsorship market explodes: 13 billion at stake in Europe

Europe's five major leagues reach a historic record with 96 clubs having a main sponsor.

Football shirts have become commercial goldmines. The five major European championships now generate 13 billion euros in sponsorship revenues. For the first time, each of the 96 clubs in England's, Spain's, Italy's, Germany's and France's elite divisions has a main partner. The Premier League is undergoing a major turning point: the ban on sports betting advertising is triggering an unprecedented restructuring of the advertising rights sector.