England's WAGs dominated the 2006 World Cup

In Germany, the wives and girlfriends of English players created a media phenomenon that eclipsed the tournament itself.

The 2006 World Cup in Germany will be remembered for an unexpected phenomenon: the omnipresence of WAGs (wives and girlfriends). The wives and girlfriends of English internationals generated an unprecedented media frenzy, transforming a German spa town into a center of attraction. This massive coverage ultimately overshadowed the sporting news of the competition, redefining for a long time the way media covers major tournaments.