European Football · Sunday, August 9, 2026
AI at the Heart of 2026 World Cup Debate
Technology investors considered integrating artificial intelligence into the 2026 World Cup, a project that was ultimately abandoned.
By Editorial team
Investment funds proposed exploiting artificial intelligence for the 2026 World Cup in the United States, Canada and Mexico. The project aimed to profit from data generated by the competition. Faced with the ethical and sporting issues raised, this initiative was set aside. The question remains: will AI become unavoidable in future major tournaments?